About

Smart Culture is founded and led by Mart Reinders. Every project runs through him.

Mart has spent more than fifteen years where culture happens. He started behind the decks in 2009 and still plays today as Martista. In 2017 he moved behind the scenes, producing events, running ticketing and looking after artists in Amsterdam and Barcelona. That work ranged from full productions in the Westerkerk to nights at Soho House Barcelona.

Along the way he learned the other side of the business: the systems that keep it running. He implemented Salesforce for &Work, and today builds automations that take the busywork off teams.

Smart Culture brings all of that together: events, content and automations for venues, brands and artists who want to move people. Mart leads every project himself, backed by a trusted network of producers, editors and developers.