Video and social content that people actually watch
Smart Culture makes short-form video and social content for brands, restaurants, venues and artists in Barcelona and Amsterdam. We think in formats: repeatable ideas that work every week, not one expensive video that is forgotten after a few days.
Every project is led by founder Mart Reinders, together with a trusted network of filmmakers and editors.
What we make
- Recurring formats for Instagram, TikTok and YouTube Shorts
- Announcement videos for events, line-ups and openings
- Food and venue reviews with a host
- Sit-down interviews with founders, chefs and artists
- Music sessions and behind-the-scenes content
- Aftermovies and recap edits for events
Formats beat one-offs
The accounts that grow are the ones that show up with a recognisable format. We develop a format with you, film several episodes in one day and give you a posting plan. That keeps costs predictable and gives your audience a reason to come back.
Examples from our own work: a monthly announcement for SHU, a food review series with Lady Babka, a sit-down interview format and a music room session.
From nightlife to brands
We come from music and events, so we know how to film in a busy room, with low light and no second takes. That same speed works for brands: short shoot days, quick edits and content that feels real rather than staged.
Selected work
- Every month at SHU, an announcement format
- Lady Babka, a food review series
- Sit down, an interview format
- Room session, a music skit
How it works
Format
We agree on one or two formats that fit your brand and your audience.
Shoot
One efficient shoot day produces several episodes.
Publish
Edited videos with captions, plus a simple posting plan.
Questions
Do you also post the content?
We deliver ready-to-post videos with captions and a schedule. If you want us to handle posting as well, we can set that up.
Can you film in Spanish and Dutch?
Yes. We work in English, Dutch and Spanish, on camera and behind it.
Do you work outside Barcelona?
Yes, we also film in Amsterdam and elsewhere in Spain and the Netherlands.
How fast do we get the edits?
That depends on the project, but short-form edits are usually ready within days, not weeks.
Want a format that runs every week?
Tell us about your brand and your channels, and we will come back with a first idea.
Email Mart →mart@createsmartculture.com