AI automation for teams that would rather do the creative work
Most creative businesses lose hours every week to copying data between tools, chasing invoices and rebuilding the same documents. Smart Culture builds automations and AI workflows that take that work off your plate, so your team spends its time on clients, shows and ideas.
We are a small studio in Barcelona, founded and led by Mart Reinders. Mart spent years running events and bookings himself before he started automating them, so every system we build starts from how the work actually happens.
What we automate
We focus on the repetitive work that sits between your tools. A few examples from real projects:
- Invoices that create and send themselves when a job is marked done
- Booking flows for agencies and artists: request, offer, contract and calendar in one line
- Run sheets and production documents generated in one click from a single source
- CRM set-ups in Salesforce or HubSpot that your team actually keeps up to date
- Lead forms that land in the right place, with a reply drafted by AI
- Reports and weekly overviews that arrive in your inbox without anyone building them
AI where it helps, not everywhere
AI is good at drafting, sorting, summarising and finding things. It is less good at decisions that need your judgement. We use language models for the first group and keep people in charge of the second. That means fewer surprises and systems your team trusts.
We build on tools you probably already use, such as Google Workspace, Airtable, Notion, Salesforce, HubSpot, Brevo, Make, Zapier and n8n. When a small custom script is the better answer, we write that instead.
Built for the creative industry
Agencies, venues, event producers, artists and content teams have their own rhythm: lots of small jobs, changing schedules, many freelancers. Generic automation consultants often miss that. We have worked inside it since 2009, from DJ bookings to full productions at the Westerkerk in Amsterdam, and we implemented Salesforce for the creative agency &Work.
Selected work
- Salesforce set-up for consultants at &Work
- A booking agency that runs on autopilot
- Run sheets in one click for event productions
- Barcelona Ontdekt, an AI guide to museums and culture in Barcelona
How it works
Map
One call to walk through how the work flows today and where time disappears.
Build
We build the first automation on your own tools and test it with real data.
Hand over
You get a short guide, and your team knows how to use and adjust it.
Questions
Do we need to switch tools?
Usually not. We start from the tools you already pay for and only suggest a new one when it clearly saves time or money.
Is our data safe with AI?
We pick services with clear data terms, keep access as narrow as possible and never put passwords or sensitive data in places they do not belong. Where a step should not involve AI, we leave it out.
How big is a typical project?
Most start with one process, such as invoicing or bookings, that we can build and hand over in a few weeks. From there we add the next one.
Do you work outside Barcelona?
Yes. Most automation work is remote. We work with clients in Spain, the Netherlands and elsewhere, in English, Dutch or Spanish.
Have a process that eats your week?
Send a short email about what takes too long. Mart replies personally, usually within a day.
Email Mart →mart@createsmartculture.com