smart culture
Marketing studio

A creative marketing studio in Barcelona, led by its founder

Smart Culture is a small creative studio in Barcelona that brings marketing, content, events and automations together. You work directly with founder Mart Reinders, not with an account manager who passes your brief along.

We work for venues, hospitality brands, artists, agencies and companies that want to reach people through culture: music, food, events and stories.

Marketing studio: Smart Culture

What a project with us can include

  • Campaign ideas and launch plans
  • Short-form video and social content
  • Events and brand activations that create content on their own
  • Email marketing and newsletters
  • Automations that keep leads, bookings and follow-ups moving
  • Copy in English, Dutch and Spanish

Why a small studio

Large agencies are built for large budgets and long timelines. Many brands need something else: a partner who thinks along, moves quickly and can also produce the thing. We keep the team small and bring in specialists from our network when a project needs them.

Mart has worked in culture since 2009, first as a DJ, then as an event producer and later building systems for creative companies. That mix shows in the work: ideas that are fun to watch and campaigns that are practical to run.

Barcelona and Amsterdam

We are based in Barcelona and work a lot with Amsterdam. That makes us a good fit for brands that want to move between the two markets, and for international companies looking for a local partner in Barcelona who speaks their language.

Selected work

  • Collaborations with the Westerkerk, Sona, TufTuf, Soho House, Frits, KIT Institute, Club Roto, &Work, Spaghetteria and Strandzuid
  • Content formats for SHU and Lady Babka
  • Salesforce implementation for &Work

See the work →

How it works

Talk

A short call about your goal, your audience and your budget.

Plan

A clear proposal with ideas, deliverables and timing.

Make

We produce, publish and measure, and adjust as we go.

Questions

Do you work with small budgets?

We work with brands of different sizes. We would rather start small and prove it works than sell a big plan on paper.

Which languages do you work in?

English, Dutch and Spanish.

Do you do paid ads?

Our focus is content, campaigns, events and automations. For paid media we can bring in a specialist from our network.

Where are you based?

In Barcelona, with regular projects in Amsterdam.

Looking for a marketing partner in Barcelona?

Email Mart with a few lines about your brand and what you want to achieve.

Email Mart →mart@createsmartculture.com

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