A Dutch marketer in Barcelona, at home in both markets
Mart Reinders is a Dutch marketer and producer based in Barcelona, and the founder of Smart Culture. He works in English, Dutch and Spanish and knows both markets from the inside: Amsterdam, where his career started, and Barcelona, where he lives and works.
That is useful in two directions: for Dutch companies that want to do business in Spain, and for Spanish and Catalan brands that want to reach Dutch customers and tourists.
For Dutch companies in Spain
Starting in Barcelona means a new language, a different pace and a network you still have to build. We help with:
- Launch campaigns and content for the Spanish market
- Events, openings and brand activations in Barcelona
- Local suppliers, venues and creatives from our own network
- Translating your brand voice into Spanish without losing it
For Spanish brands targeting the Netherlands
Dutch customers are direct, well informed and quick to spot marketing that tries too hard. We help Spanish and Catalan brands, hotels and restaurants talk to them in a way that works: clear, honest and in good Dutch.
Barcelona welcomes many Dutch visitors every year, and many Dutch people live here. We know where they look and what they respond to.
Background
Mart has worked in music, events and marketing since 2009. He produced events in Amsterdam, including full productions at the Westerkerk, worked with brands such as Soho House, Salesforce and &Work, and today builds content and automations for companies in both countries.
Selected work
- Event productions in Amsterdam and Barcelona
- Salesforce implementation for &Work
- Content formats for brands in Barcelona
How it works
Listen
We start with your goal and the market you want to reach.
Translate
Your message, adapted to the culture, not just the language.
Launch
Content, events or campaigns, produced and measured.
Questions
Do you speak Spanish and Catalan?
Mart works in English, Dutch and Spanish. For Catalan copy we work with native speakers from our network.
Can you help us find a venue or suppliers in Barcelona?
Yes. We have produced events in Barcelona and work with a trusted network of venues, technicians and creatives.
Do you only work with Dutch companies?
No. We work with brands from anywhere, but the Dutch and Spanish markets are where we know the most.
Can we meet in person?
Yes, in Barcelona, and regularly in Amsterdam.
Doing business between the Netherlands and Spain?
Mail Mart in Dutch, English or Spanish.
Email Mart →mart@createsmartculture.com